"Yes and no," he opined. "Pulse Entertainment has an authoring tool that they license called Pulse Creator, so if someone else wanted to produce animation using their player, they would license the authoring tool from Pulse and be able to author animation with that creator tool that they could stream from their Web-servers to anybody with a Pulse Player. It has a different feature set from ours - they're geared toward different audiences. Pulse Creator is easier to use, probably geared for more entry-level, less technical people, very suitable for a lot of what you see in Flash, little spinning logos and that type of stuff. Alive was built from the start assuming a more technical audience, usually professional animators and professional technical directors, and has a feature set adapted for series or episodic production, long and short form, anything from thirty seconds to a half hour of animation."

So we gave it our last shot. Please, could we license Alive?

"It used to be we were aggressively licensing it and going for wide distribution," Gregory echoed. "There are, in fact, close to two dozen production companies that have licensed it and are using it. We sort of backed away from that, as we've sort of hit the limit of what we can support as a user base. We like to keep it small. So going forward, we're not actually licensing it to anybody unless we end up doing a content deal and co-producing something, in which case we'll let it out."

Well, that's better. All we have to do is come up with a content deal, and the stuff's ours! In the meantime, however, there's lots to play with along the way. Try the aforementioned companies:

• Pulse3d.com
• Shout 3D
• NucleusInteractive
• brilliantdigital.com

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